— SELECTED WORK · 01
Built with
intent.
Brand & WEBSITE · 2025
Brand & WEBSITE
Carter Bay
A retail brand and eCommerce experience built to elevate presence and support
long-term growth.
RETAIL · Brand, WEB
Brand Identity & WEBSITE · 2025
BRAND IDENTITY & DIGITAL EXPERIENCE
The Estes Method
A brand and digital presence built to reflect sound, identity, and energy.
MUSIC · Brand, WEB
Brand Identity & WEBSITE · 2026
BRAND IDENTITY · WEBSITE DESIGN
DNA Divers
A brand and web experience built to communicate precision, credibility, and technical expertise.
DIVING · Brand, WEB
— SERVICES · 02
Clarity in brand. Precision in experience.
01
Website Design & Development
Editorial-quality websites built with structure, UX precision, and intentional design from first impression to final click.
UX STRUCTURE
RESPONSIVE DESIGN
WEBSITE BUILD
02
Brand Identity &
Visual Systems
Visual systems that define how your brand is seen, understood, and remembered across every touchpoint.
BRAND FOUNDATION
LOGO + TYPE SYSTEMS
VISUAL LANGUAGE
03
UX-Driven Digital Experiences
User-focused digital experiences shaped by clarity, flow, and purposeful interaction.
USER EXPERIENCE
WIREFRAMES
CONVERSION FLOW
04
Creative Strategy
& Direction
Big-picture creative direction for brands, launches, campaigns, and visual storytelling.
CREATIVE DIRECTION
BRAND POSITIONING
LAUNCH STRATEGY
— about krystal marie · 03
Designer. Strategist.
Visual Storyteller.
I’m Krystal — a designer and creative strategist focused on building brands and digital experiences with clarity and intent. My background spans both creative and enterprise environments, shaping how I approach design and problem solving.
I’m drawn to work that sits between structure and expression — where things not only look right, but feel aligned and intentional.
My work spans brand systems, websites, and visual storytelling, with a focus on creating experiences that are cohesive, considered, and built to last.
20+
YEARS EXPERIENCE
2
DEGREES · BFA + MBA
— PROCESS · 04
Structured thinking.
Refined execution.
01
Discovery
Understanding direction.
02
Strategy
Defining structure.
03
Design
Shaping the experience.
04
Launch
Delivering and refining.
Structured thinking. Refined execution.
Let's build your
experience.
Tell me a bit about what you’re looking to build.
info@krystalmariedesigns.com
location
Oak Grove, MO
status
Booking new clients